{"product_id":"its-not-you-veteran-t-shirt","title":"Its Not You T Shirt","description":"\u003ch2\u003eIt's Not You T Shirt, The Honest Version\u003c\/h2\u003e\n\u003cp\u003eDiplomacy is a fine skill, and the wearer of this design retired from it years ago. The line starts as an apology, ends as a verdict, and saves everyone a very awkward conversation.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e⭐⭐⭐⭐⭐\u003cem\u003e\u003cspan\u003e \u003c\/span\u003e\"Second T shirt from Lion Legion always good quality. Easy to order, quickly sent out. Will order again from them great service.\"\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e(Gillian H.)\u003c\/p\u003e\n\u003cp\u003eWith over\u003cem\u003e\u003cstrong\u003e 16,000 verified reviews\u003c\/strong\u003e\u003c\/em\u003e, our previous buyers say we supply great quality clothing and provide first-class customer service, so go ahead and order with confidence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThese are not the same as the thin, cheap, knock-off rubbish you can buy elsewhere. At 180gsm, this is a proper weight, high-quality t-shirt, heavier than most competitors even attempt, and you'll feel the quality the moment you pick it up.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e⭐⭐⭐⭐⭐\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\"Great company to deal with and the customer service is excellent, regular updates keep you well informed about your orders progress and delivery dates.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThe products themselves are of a very high quality.\u003c\/strong\u003e\"\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e(Brian S.)\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong, 180gsm heavyweight cotton that holds its shape and lasts a long time.\u003c\/li\u003e\n  \u003cli\u003eCheck the size chart before ordering, sizing runs true for most customers.\u003c\/li\u003e\n  \u003cli\u003eLong length and 'generous' fit - looks great on any physique.\u003c\/li\u003e\n  \u003cli\u003eHigh-definition direct-to-garment print (DTG), sharp and fade-resistant.\u003c\/li\u003e\n  \u003cli\u003eSeamless twin needle collar - sits better on the neck.\u003c\/li\u003e\n  \u003cli\u003eTaped neck and shoulders - more comfortable.\u003c\/li\u003e\n  \u003cli\u003eTwin needle sleeves and hem - double-stitched for added strength.\u003c\/li\u003e\n  \u003cli\u003eTear out label - stops that 'scratchy neck' feeling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePrinted close to you (UK, US, and other regions).\u003c\/p\u003e\n\u003cp\u003eGo ahead and select your desired colour and size above.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShipping starts from $4.75 (US) and £3.89 (UK). Exact rates show at checkout.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eIt's Not You T Shirt For The Plain Speaking Veteran\u003c\/h2\u003e\n\u003cp\u003eAnyone who has served knows the forces run on blunt communication, and the habit does not retire when the boots do. The wearer of this design spent years in an environment where feelings were spared for nobody and jobs got done because of it, so the modern fashion for taking offence at everything gets short shrift. Coming from a veteran-owned brand, the humour here is written from the inside, which is why it sits naturally among our \u003ca href=\"\/collections\/snowflake-tolerance\"\u003eanti-woke t-shirts\u003c\/a\u003e. Printed on 180gsm heavyweight cotton, it is built to take a beating, much like the wearer's patience already has.\u003c\/p\u003e\n\u003ch2\u003eThe Thinking Behind It's Not You, It's Me\u003c\/h2\u003e\n\u003cp\u003eThe classic softener gets weaponised here, and the reversal is the whole joke. Three quarters of the line reads like an apology, then the final clause lands like a pace stick on a parade square. It is honesty dressed up as tact for exactly one sentence, which is one sentence longer than the wearer usually manages. With over 16,000 verified reviews across the range, plenty of buyers report it is the shirt that gets quoted back at them in the pub, usually by the very mate it describes.\u003c\/p\u003e\n\u003ch2\u003eIt's Not You T Shirt That Gets It Right\u003c\/h2\u003e\n\u003cp\u003eA punchline that arrives at the end of the line needs to stay readable from setup to sting, which is why the high-definition direct-to-garment (DTG) print matters. Every word stays sharp and fade-resistant through years of washing, so the verdict lands as cleanly in five years as it does today. The design suits the ex-forces character whose small talk was surgically removed during basic training, and the civilian mates who have learned to love them for it. It does the social filtering automatically, which the wearer considers a feature, not a fault.\u003c\/p\u003e\n\u003ch2\u003eIt's Not You T Shirt FAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat material is this t shirt made from and how is it printed?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe shirt is 180gsm heavyweight cotton, noticeably thicker than standard tees, and the slogan is applied using direct-to-garment (DTG) printing for a sharp, fade-resistant finish. Wash it inside out at 30 degrees to keep the lettering crisp for years.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does the sizing run on this t shirt?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSizing on this t shirt runs true to standard sizing with a long length and a generous cut, so most customers order their usual size. Check the size chart before ordering, as it lists exact chest measurements for every size from S through to 5XL.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen will my order ship and can this design be personalised?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEach order is printed in 1 to 2 production days, then shipping typically takes 1 to 3 days depending on your region. Personalisation is not available on this design, as the printed line appears exactly as shown in the product photos.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy does this design appeal so strongly to veterans?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe design appeals to veterans because it captures the plain speaking drilled into anyone who served, delivered with the dry humour of the mess. It comes from a veteran-owned brand run by someone who knows the culture first-hand, and it makes a spot-on gift for the ex-forces friend allergic to fuss.\u003c\/p\u003e","brand":"Lion Legion","offers":[{"title":"Black \/ Small","offer_id":39323195506734,"sku":"GD05-BLK-S","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Medium","offer_id":39323195539502,"sku":"GD05-BLK-M","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Large","offer_id":39323195572270,"sku":"GD05-BLK-L","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Black \/ X-Large","offer_id":39323195605038,"sku":"GD05-BLK-XL","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2X-Large","offer_id":39323195637806,"sku":"GD05-BLK-2XL","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3X-Large","offer_id":39323195670574,"sku":"GD05-BLK-3XL","price":23.49,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4X-Large","offer_id":39323195703342,"sku":"GD05-BLK-4XL","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 5X-Large","offer_id":39323195736110,"sku":"GD05-BLK-5XL","price":25.49,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ Small","offer_id":39323195768878,"sku":"GD05-NAV-S","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ Medium","offer_id":39323195801646,"sku":"GD05-NAV-M","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ Large","offer_id":39323195834414,"sku":"GD05-NAV-L","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ X-Large","offer_id":39323195867182,"sku":"GD05-NAV-XL","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 2X-Large","offer_id":39323195899950,"sku":"GD05-NAV-2XL","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 3X-Large","offer_id":39323195932718,"sku":"GD05-NAV-3XL","price":23.49,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 4X-Large","offer_id":39323195965486,"sku":"GD05-NAV-4XL","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 5X-Large","offer_id":39323195998254,"sku":"GD05-NAV-5XL","price":25.49,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ Small","offer_id":39323196031022,"sku":"GD05-CHA-S","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ Medium","offer_id":39323196063790,"sku":"GD05-CHA-M","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ Large","offer_id":39323196096558,"sku":"GD05-CHA-L","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ X-Large","offer_id":39323196129326,"sku":"GD05-CHA-XL","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ 2X-Large","offer_id":39323196162094,"sku":"GD05-CHA-2XL","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Military Green \/ Small","offer_id":39323196194862,"sku":"GD05-MGR-S","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Military Green \/ Medium","offer_id":39323196227630,"sku":"GD05-MGR-M","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Military Green \/ Large","offer_id":39323196260398,"sku":"GD05-MGR-L","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Military Green \/ X-Large","offer_id":39323196293166,"sku":"GD05-MGR-XL","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Military Green \/ 2X-Large","offer_id":39323196325934,"sku":"GD05-MGR-2XL","price":22.49,"currency_code":"GBP","in_stock":true},{"title":"Military Green \/ 3X-Large","offer_id":39323196358702,"sku":"GD05-MGR-3XL","price":23.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/4089\/1438\/files\/its-not-you-t-shirt-28096677543982.png?v=1714108718","url":"https:\/\/lionlegion.co.uk\/products\/its-not-you-veteran-t-shirt","provider":"Lion Legion","version":"1.0","type":"link"}